Online Booking Tool Adoption Rate

Overall obt adoption jumped to 84 in just three months.

Online booking tool adoption rate. Tools such as heatmaps visitor recordings and form analytics can help you in analyzing users behavior on websites effectively which can become instrumental in increasing travel bookings. Online booking tool adoption. For the 424 companies surveyed it is estimated that using an sbt to make bookings saves on average 25 6 of travel management company tmc fees figure.

At the time our online booking tool had a very low adoption rate hovering around 17 companywide. Tmc fees regarding costs the survey confirmed that using a booking tool saves a company money. Read this article on 7 steps to travel success.

According to global business travel association research from 2016 only 36 percent of travelers reported being very satisfied with their company s online booking tool with a whopping 84 percent of respondents saying that they preferred to book directly with suppliers in at least some cases. For most companies however at least 80 percent of bookings are eligible for online booking which makes the business case for adopting such a tool clear. This indicates that the market is well underway of achieving its targeted adoption rate of 40 for full year 2012.

This switch to getthere increased visa s online adoption rate from a meager 17 to 70 immediately driving more. An obt that provides real value for employees will of course be easier to roll out than one that is seen as only serving the needs of travel managers. For visa change meant implementing a completely new online corporate booking tool globally.

Since the tool was implemented in november 2011 it has grown to reach 53 in april 2012. We now have an adoption rate of over 80 compliance has improved and we have saved over 400 000 on travel admin. Improve your expense management process today with sap concur uk.

A study on the adoption of corporate self booking tools self booking tools save money direct savings. Visa partners with getthere to increase adoption rate. Implementation of online booking tools now is the norm rather than the exception for corporate travel programs.