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There are no hard fast rules for when it s cheaper to book hotels directly or when to use a third party site.
Hotel booking sites vs direct. They also stated that hospitality is the only travel sector in which otas are gaining share at the expense of independent hotel brands. If something goes wrong with your trip or your stay you ll get better customer service if you book directly through the hotel. Hotels offer travelers different incentives to.
That s because hotels give priority to reservations made directly with them since they didn t have to pay a commission fee. Ota vs hotel brand direct online booking ratio fell to 51 49 in the year 2016 compared to 46 54 in 2012 according to phocuswright. It is this high level of commissions which has prompted the recent hotel wars between brand name chains and otas with the former investing in campaigns to encourage direct bookings via their sites such as the stop clicking around campaign by hilton and the it pays to book direct by marriott.
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